Insights

Notes from practice.

Experience and perspective on product strategy, retention, pricing and AI – from 25 years in subscription businesses.

AI & pricing6 October 20265 min read

Seats plus usage: how SaaS companies can monetise AI without risking their margins

AI is becoming an expectation in software – and at the same time a cost that grows with every use. Leave it out and you fall behind. Price it wrong and you lose your margin.

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Retention & onboarding3 October 20264 min read

Value first: why renewals are decided during onboarding

In subscription businesses, everyone watches renewal day. Yet the decision is often made in the first 30 days – when a customer never gets to experience the value of the product.

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